#ProyektoPilipino ep. 10: Star Ng Halalan: Celebrity Endorsers

“Mula talampakan hanggang buhok, pati na kili-kili, napakalakas ng hatak ng mga celebrity. Eh paano naman sa pulitika?” The power of the celebrity encompasses many aspects of our lives, and influences many of our choices from the food that we eat to the clothes that we wear. The question now is how much can they really influence our vote—and is this a good or bad thing? Join Fr. Tito Caluag and his friendly trio of distinguished thinkers—Dr. Leloy Claudio, Manolo Quezon, and Carlo Santiago—as they talk to Robert Labayen, an advertising expert and current Head of Creative Communication Management at ABS-CBN. Over the course of the conversation, they tackle the need to be critical about celebrity endorsements, and ponder on the question: “What if more than just endorsements, they decide to run for office?”

Manuel L. Quezon III.

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