attending the close-door workshop organized by the Philippine Information Agency (PIA)…Ermita intimated that no expense would be spared for this massive election propaganda, saying Malacañang is ready to tap and hire well-known commercial directors to produce television ads that would create a strong impact on the public, and with reports similar to the media hype created by the boxing matches of Filipino boxer Manny Pacquiao as well as the TV programs, Pinoy Big Brother and Philippine Idol.“We need to be more aggressive and more proactive…. While the President is not seeking elections or reelection because this is a midterm election, perhaps it will not be difficult for the people to accept the results of the elections since this will be based on the performance of the President, the performance of her government,†Ermita said.Ermita told the PIOs that the Palace aims for an 8-4 slot in the Senate…On the part of the Cabinet, Ermita said Cabinet officials must hold regular press conferences and even visit universities and colleges…“All Cabinet members and their respective agencies are to actively lead in stepping up the dissemination to the citizenry of the effective socio-economic reforms, enhanced pro-poor programs and evident economic gains, specifically those brought about under the Medium-Term Development Plan and the 10-Point Legacy Agenda. All Cabinet members, together with their officials, should continue to hold press conferences to ensure the proper dissemination of the government’s programs, efforts and achievements,†he said.“All Cabinet members are also enjoined to visit State universities and colleges to inform the students, faculty, and staff of the economic gains primarily brought about by the socio-economic reforms initiated by the government, and to encourage their active participation in meeting the socio-economic targets,†Ermita added.Comprehensive!